What We Will Not Build
A location product used during worship needs limits stated in advance, in public, before there is commercial pressure to cross them.
· 6 min read
Umrah Is Not a Smaller Hajj
Year-round, smaller groups, no fixed schedule, and a completely different risk profile. Why operators should not simply scale their Hajj plan down.
· 7 min read
ProductDesigning for a Wearer Who Cannot Read the Interface
When your user may not share a language with your product, the correct amount of interface is none. What that constraint forces you to get right instead.
· 7 min read
ProductIs a Wearable Permissible in Ihram? How We Designed Around the Question
The first question every operator asks. We are not a religious authority, but we did design the hardware so the ruling is as straightforward as possible.
· 6 min read
OperatorsWhat a Hajj Operator Is Actually Accountable For
Group safety is usually discussed as a duty of care. For an operator it is also a licence condition, a commercial asset and a documentation problem.
· 8 min read
Field NotesThe First Two Minutes of a Separation Decide Everything
A pilgrim out of contact for two minutes is nearby. The same pilgrim at the evening headcount is a search across a city of two million. The variable is when you found out.
· 8 min read
HealthHeat Illness at Hajj: The Warning Window Nobody Is Watching
Heat exhaustion is not sudden. It escalates through a stage where the pilgrim is still walking and still talking, and that stage is where intervention works.
· 10 min read
Field NotesWhy Phones Fail During Hajj, and What That Means for Group Safety
Every phone-based safety plan rests on four assumptions. Hajj breaks all four at once, and it breaks them hardest for the pilgrims least able to cope.
· 9 min read